Honest Horse | MANE & TAIL ELIXIR
WHY WE LOVE IT
The Mane & Tail Elixir is a conditioning product designed to detangle, smooth, nourish and repair mane & tail hair. It can be applied wet or dry and used regularly will improve the condition and strength of your horses hair.
The Elixir is a truly multi-purpose product. It can be used...
- To detangle manes and tails
- As a leave-in conditioner after bathing
- To smooth flyaways and add shine
- As an anti-breakage protector before brushing and preventing general breakage long-term
- To aid beautiful neat plaits
Here at Honest Horse we don't believe in using products loaded with artificial ingredients that could cause harm to your horses skin, your skin and the environment around you. So we've taken traditional horse hair products which contain silicone and created a serum made from 100% natural ingredients, in infinitely recyclable aluminium packaging.
It's taken over a year of development and inspiration from the human hair care industry to find ingredients that not only work magic on your horses hair, but also do no harm to the environment in the process. As you'd expect from us, it's been created and made from cruelty-free ingredients just down the road from Honest Riders HQ with love, care and as low a carbon footprint as we could possibly make it!
We're super proud to bring this innovative product to planet-friendly equestrians and know you're going to get as addicted to this as we have...
WHY IT'S MORE SUSTAINABLE
ALL ABOUT THE ELIXIR
Did you know that many conventional mane and tail detanglers and serums contain a cocktail of synthetic ingredients, most notably, silicone?
Silicones are hydrophobic which means they repel water. On the plus side, they coat the hair, giving it a temporarily silky feel. However, silicone also displaces water. When applied to horse hair, the very precious moisture content of just 3% is reduced and the protein bonds that make up 97% of hair become less stable and more liable to break. You'll notice that it also builds up over time, leaving the hair lank, harder to comb through and compelling us to use even more!
So that's why we decided to start from scratch and take inspiration from the world of natural (human) hair care with our new product.
Not only does the Mane & Tail Elixir detangle the hair, it acts as a leave-in conditioner, protecting it from breakage and repairing any existing damage. We've agonised and tweaked the ingredients, testing them on our own yard of horses to make sure that it not only does the job on the day, but also improves the condition of the hair over time.
Mane & Tail Elixir is made from 100% natural, renewable ingredients. We've avoided anything synthetic and replaced it with pure, unadulterated conditioning goodness from mother nature.
Instead of silicone, we've used...sugar beet! Yep, you read that right. Sugar beets are a natural source of betaine — a fantastic moisture retention and protection ingredient in skin, hair, and colour cosmetic products. The Elixir is also fortified with Vitamin E and D-Panthenol which, if you're a hair-geek, you'll know are essential ingredients when it comes to conditioning and repairing hair.
Just like the Soap Bars and Rinse Bombs before it, we've stripped back the traditional serum packaging and gone aluminium for our Mane & Tail Elixir. Aluminium is endlessly recyclable and when processed through the recycling system in the UK, can take its new life-form within 60 days! Plastic on the other hand can only be recycled a handful of times before needing to be downcycled. Producing aluminium from recycled material saves 75% of the energy needed if steel were made from virgin material. We're also offering refills of this product, at a discounted price. So once you've finished the first bottle, keep the pump and select the refill option at checkout.
HOW TO USE
- Apply a 50p size blob to your horses mane or tail
- Spread evenly from root to tip
- Leave a couple of minutes to work its magic before brushing through
- Use after every mane/tail wash and weekly in-between times to prevent breakage
- Can be applied wet or dry
- Approx 250ml
- Handmade in the UK
- 100% naturally derived ingredients
- Palm oil free
- Paraben, Sulphate and Petroleum free
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